When it comes to digital marketing, email remains one of the most powerful channels for building relationships, driving sales, and nurturing customer loyalty. For businesses exploring new platforms, a common question is: can you run email campaigns and newsletters in HubSpot? The short answer is yes — HubSpot not only allows email campaigns and newsletters but also equips you with an entire ecosystem of tools to make them smarter, more personalized, and more effective.
HubSpot is an all-in-one inbound marketing and CRM platform, and email marketing is one of its core features. From within the platform, you can design, send, and analyze both one-off newsletters and automated campaigns. The email editor is designed for users at any skill level, so whether you are a marketer with no coding background or an advanced strategist, HubSpot gives you a flexible environment to work in.
For newsletters and one-off campaigns, HubSpot offers an easy-to-use drag-and-drop editor. You can start from pre-built templates or design emails from scratch, adding branded elements like logos, colors, and fonts. The editor allows you to include images, buttons, social media links, and personalized content blocks. Beginners find this especially useful since they don’t need HTML knowledge to create professional-looking emails.
One of HubSpot’s strengths is personalization. Emails can go beyond simply inserting a subscriber’s first name. You can personalize content based on behavior, demographics, lifecycle stage, or any custom property stored in your CRM. For example, an e-commerce store can send tailored product recommendations, while a B2B company can share case studies relevant to a prospect’s industry. Smart content rules let you show different content to different audience segments, all within the same email template.
If you’re looking to go beyond newsletters and launch full email campaigns, HubSpot provides automation tools called Workflows. These allow you to build drip campaigns, lead nurturing journeys, or re-engagement sequences without manual intervention.
Some common campaign examples include:
Welcome series for new subscribers.
Lead nurturing campaigns for prospects who downloaded an eBook or attended a webinar.
Re-engagement emails to win back inactive contacts.
Event promotion sequences leading up to a conference or product launch.
Each workflow is visual and easy to follow, showing triggers, conditions, and actions. Beginners can rely on pre-built templates, while advanced users can create highly customized journeys.
HubSpot is also well-suited for regular newsletters. You can create a recurring email template, segment your database, and schedule sends. The CRM integration ensures that your newsletter list stays updated automatically — no more manual list uploads. For example, you can set a newsletter to go only to contacts who opted into marketing communication and meet certain criteria, such as being located in a specific region.
Running campaigns and newsletters is only half the equation. HubSpot provides detailed analytics on open rates, click-through rates, bounce rates, and conversions. You can track which contacts interacted with your emails and connect those insights to broader business outcomes, such as sales opportunities or customer retention.
For newsletters, this means understanding which topics engage your audience most. For campaigns, it allows you to measure ROI and adjust strategy in real time. Beginners can start with simple reports, while more advanced users can build custom dashboards for a deeper dive.
Email compliance can be overwhelming, but HubSpot helps you stay on the right side of regulations like GDPR and CAN-SPAM. Consent tracking, unsubscribe options, and preference centers are built into the platform, ensuring that your campaigns remain compliant without requiring technical expertise.
So, can one run email campaigns and newsletters in HubSpot? Absolutely. HubSpot not only makes it possible but also simplifies the process while providing enterprise-level features. Beginners benefit from templates and guided workflows, while experienced marketers can leverage automation, segmentation, and advanced analytics.
Whether you want to send a simple monthly newsletter or design a multi-stage campaign, HubSpot provides the tools and data to do it effectively. By combining email with CRM insights, HubSpot ensures that every message is not just sent but strategically aligned with your customer’s journey.