If you're exploring HubSpot for your business, understanding the difference between its free and paid plans is essential. HubSpot is a powerful CRM platform designed to help companies grow better through marketing, sales, service, and operations tools. Whether you're a small business just starting or a large enterprise seeking scalability, HubSpot offers flexible options—but what exactly do you get for free, and when should you consider upgrading?
In this article, we break down what’s included in HubSpot’s free vs paid plans and why working with HubSpot experts like Mediaposte Martech, a Diamond HubSpot Partner, can help you unlock the platform’s full potential through seamless HubSpot implementation, onboarding, and CRM migration.
HubSpot’s free tools offer an impressive amount of functionality, making it ideal for startups or businesses new to CRM platforms. Here’s what you can expect:
Contact management
Company insights
Deal tracking
Task and activity management
Pipeline visibility
Forms
Email marketing (up to 2,000 emails/month)
Ad management (limited)
Landing pages (HubSpot branded)
Basic reporting
Email scheduling
Email templates
Meeting scheduling
Pipeline management
Ticketing
Team email
Live chat
Chatbot (basic functionality)
Simple automation (1 action per workflow)
Data sync with third-party apps
For many small teams, this feature set is more than enough to get started. But as your business grows, the limitations of the free plan may become more apparent.
HubSpot’s paid offerings are split into five main hubs: Marketing, Sales, Service, CMS, and Operations. Each has three pricing tiers: Starter, Professional, and Enterprise.
A/B testing
Marketing automation workflows
Smart content and personalization
SEO recommendations
Advanced analytics and attribution reporting
Multiple deal pipelines
Sales automation
Predictive lead scoring
E-signatures
Custom reporting and forecasting
Help desk automation
Customer feedback surveys
Knowledge base
SLA management
Website themes and drag-and-drop editing
Dynamic content
Membership management
Web app development support
Data quality automation
Custom-coded workflows
Snowflake data share
Programmable automation
As you move into the Professional and Enterprise tiers, HubSpot evolves from a basic CRM to a robust growth platform capable of managing complex marketing, sales, and customer service processes at scale.
You should consider upgrading when:
You need advanced automation and segmentation.
Your marketing team requires detailed analytics.
Your sales team wants automation and AI-driven features.
Your support team needs SLA tracking and knowledge base tools.
You're scaling and need enterprise-level security and customization.
Implementing HubSpot successfully requires more than just access to the tools. A HubSpot Partner like Mediaposte Martech brings:
Certified HubSpot experts to guide strategy and execution.
Fast and reliable onboarding tailored to your business.
Migration services from any CRM (like Salesforce, Zoho, or Pipedrive).
Custom integrations with your existing systems.
Ongoing support to ensure adoption and long-term value.
As a Diamond HubSpot Partner, Mediaposte Martech has a proven track record of helping businesses in various industries fully leverage HubSpot. From startups to multinational enterprises, we ensure your HubSpot implementation is smooth, strategic, and successful.
HubSpot’s free plan is one of the most generous on the market, making it a great starting point for businesses exploring CRM tools. But for companies ready to scale and maximize their marketing and sales efforts, the paid plans offer the depth and power needed to grow faster and smarter.
Whether you’re starting fresh or migrating from another system, partnering with certified HubSpot experts like Mediaposte Martech ensures you make the most of your investment.
Ready to grow better with HubSpot? Contact Mediaposte Martech today for a free consultation.