HubSpot CRM is known for being user-friendly, powerful, and highly extensible. One of its biggest advantages? A robust ecosystem of integrations that let you connect HubSpot to the tools your team already uses. Whether you're trying to align sales and marketing, streamline communication, or automate ecommerce follow-ups, there's likely an integration that fits the bill.
In this article, we’ll explore the most popular and useful HubSpot CRM integrations, including Gmail, Outlook, Shopify, Slack, WordPress, and others. We’ll also show you how each one can enhance your workflows and help you get more out of your CRM.
HubSpot integrations connect your CRM to other platforms and apps, enabling data sync, automated workflows, improved communication, and a unified view of your customer journey. These integrations are available via:
HubSpot App Marketplace (1,500+ apps)
Native integrations (built by HubSpot)
Third-party connectors like Zapier or Make
Custom APIs for tailored solutions
Whether you're using a single tool or a complex tech stack, integrations help you reduce manual effort and eliminate data silos. As a HubSpot Diamond Partner, we can help seamlessly integrate any tool you might use in your organization.
Category: Email & Communication
Why it matters: Connect your inbox directly to HubSpot
Log emails automatically to HubSpot contact records
Access contact and deal insights directly in your inbox
Use templates, sequences, and meeting links inside Gmail or Outlook
Track email opens and clicks in real time
Benefits:
Sales and support teams can communicate without toggling between apps. You keep a complete record of conversations tied to the right contact, improving visibility and accountability.
Example: A sales rep can send a follow-up email from Gmail, and it gets logged in HubSpot with tracking enabled—no copy-pasting or switching apps needed.
Category: Ecommerce
Why it matters: Align ecommerce activity with your CRM
Sync customer, product, and order data from Shopify to HubSpot
Segment contacts based on purchase behavior
Trigger workflows (e.g., abandoned cart emails, loyalty follow-ups)
Generate reports on lifetime value, repeat purchases, and more
Benefits:
Shopify merchants can use HubSpot’s powerful marketing automation to re-engage shoppers, personalize campaigns, and increase conversion rates.
Example: After a customer purchases a product, they’re automatically enrolled in a post-purchase nurture sequence with tips, cross-sell offers, and a review request.
Category: Communication & Collaboration
Why it matters: Keep your team aligned in real time
Send HubSpot notifications directly to Slack channels or users
Create tasks, tickets, and deals from within Slack
Use Slack commands to fetch HubSpot contact info
Automate alerts for deal stage changes, form submissions, or ticket updates
Benefits:
Your team stays informed without needing to log into HubSpot constantly. It also bridges the gap between departments—sales, support, and marketing can all react faster.
Example: When a lead fills out a high-intent form, Slack alerts the sales team instantly, helping them respond faster and improve conversion rates.
Category: Website & CMS
Why it matters: Capture leads from your site and feed them into your CRM
Embed HubSpot forms, pop-ups, and live chat on WordPress pages
Automatically sync submissions to HubSpot as contacts
Use HubSpot’s free CMS plugin to track web activity
Build automated workflows based on site behavior
Benefits:
Generate more leads from your website and nurture them with personalized follow-up. No dev team required.
Example: A visitor downloads a gated eBook from your WordPress blog. HubSpot adds them as a contact and triggers a three-email sequence based on the topic they downloaded.
Category: Meetings & Webinars
Why it matters: Connect your calls and webinars to contact records
Schedule Zoom meetings directly from HubSpot
Automatically log meeting activity to contact records
Use Zoom webinar attendance as workflow triggers
Send follow-ups based on participation (or no-shows)
Benefits:
Sales and marketing teams can better manage demos, onboarding calls, and webinars, with full context in the CRM.
Example: Registrants who attended a Zoom webinar get an automated “thank you” email with a related offer. No-shows get a reminder and a link to the recording.
Category: Ads & Analytics
Why it matters: Tie ad spend to actual CRM outcomes
Sync ad data into HubSpot reports
Track which campaigns drive contacts, deals, and revenue
Create custom audiences based on CRM segments
Automatically exclude existing customers from ad campaigns
Benefits:
See which ads are generating ROI, not just clicks. Improve ad targeting and reduce wasteful spend.
Example: A remarketing campaign is set up to target contacts who visited pricing pages but didn’t convert—automatically filtered by HubSpot lists.
Category: Automation & Workflow
Why it matters: Connect apps that don’t have native HubSpot integrations
Trigger actions in HubSpot from thousands of other tools (e.g., Trello, QuickBooks, Stripe)
Automate multi-step workflows without writing code
Customize field mapping between apps
Benefits:
Endless flexibility to create a connected tech stack, especially for niche or legacy tools.
Example: When a new customer signs a contract in PandaDoc, Zapier creates a new deal and task in HubSpot automatically.
HubSpot’s ecosystem is one of its greatest strengths. These integrations allow you to create a unified customer experience, reduce manual data entry, and build intelligent automations that save time and drive results.
Whether you're syncing ecommerce transactions, logging emails, or pushing Slack alerts, adapting HubSpot to your business will give your CRM superpowers. Need help? Count on us, we are a HubSpot Diamond Partner in the EMEA.
| Integration | Category | Key Benefit |
|---|---|---|
| Gmail / Outlook | Auto-logging, email tracking, CRM-in-inbox | |
| Shopify | Ecommerce | Sync orders, trigger marketing, segment customers |
| Slack | Communication | Real-time alerts, create tasks from Slack |
| WordPress | CMS | Convert visitors to contacts via forms and chat |
| Zoom | Meetings | Auto-log meetings, follow-up automation |
| Google/Facebook Ads | Marketing | ROI tracking, smart audience targeting |
| Zapier / Make | Workflow | Connect virtually any app, automate tasks |
| Salesforce | CRM | Align sales and marketing across platforms |