When it comes to eCommerce and lifecycle marketing, automation isn’t just a time-saver—it’s what drives consistent, personalized communication at scale. And Klaviyo is one of the most powerful tools available for building smart, data-driven email automations that increase engagement and revenue.
But what types of automations can you actually build with Klaviyo? The short answer: almost anything. From welcome journeys to post-purchase flows, Klaviyo’s event-based triggers and segmentation logic allow you to design emails that respond directly to customer behavior.
Let’s explore the most common and effective automations you can create.
Purpose: Introduce your brand and nurture new subscribers.
A welcome flow is one of the highest-performing automations you can run. It triggers instantly when someone joins your list—via signup form, popup, or checkout opt-in—and is your first opportunity to make a strong impression.
Typical structure:
Email 1: Welcome and brand story
Email 2: Highlight bestsellers or product categories
Email 3: Offer a discount or incentive for first purchase
With Klaviyo, you can personalize this series based on how the subscriber joined (e.g., newsletter signup vs. lead magnet download) or their browsing behavior before subscribing.
Purpose: Recover lost sales from users who added items to their cart but didn’t check out.
Abandoned cart flows are a must-have in eCommerce. Klaviyo tracks when someone starts checkout and stops before completing it, then automatically sends reminders.
You can customize:
Timing (e.g., first email after 2 hours, second after 24 hours)
Dynamic product blocks that pull in the exact items left behind
Discount logic for high-value carts or returning customers
Brands using Klaviyo often recover 15–20% of abandoned carts just from this single automation.
Purpose: Engage potential customers who viewed products but never added them to their cart.
This automation tracks product view behavior and sends subtle reminders like “Still thinking about this?” or “Popular items that might sell out soon.”
You can adjust triggers to avoid sending these too aggressively—for example, only to users who viewed a product multiple times or stayed on a page for a certain duration.
Purpose: Strengthen customer loyalty and encourage repeat purchases.
After someone completes an order, Klaviyo can send a series of follow-ups automatically.
Examples include:
Order confirmation and thank-you emails
Product care tips or tutorials
Cross-sell or upsell recommendations based on purchased items
Requests for reviews or user-generated content
You can also create branching logic—for example, one path for first-time customers and another for repeat buyers.
Purpose: Re-engage inactive customers before they churn.
Klaviyo allows you to define what “inactive” means—no purchases or no opens for a specific time period—and automatically send reactivation messages.
Typical flow ideas:
“We miss you” discount campaigns
Personalized product recommendations
Sneak peeks of new arrivals
Adding conditional splits based on customer lifetime value (CLV) ensures that you treat high-value customers differently from one-time shoppers.
Purpose: Remind customers to reorder consumable products.
For brands selling beauty, food, supplements, or pet supplies, replenishment flows can significantly boost recurring sales.
Example trigger: 25 days after a 30-day supply product is purchased.
Email content might say: “It’s almost time to restock—your next order is just one click away.”
You can also include subscription sign-up prompts if your business model supports recurring deliveries.
Purpose: Celebrate key customer milestones.
Klaviyo allows you to collect birthdays or signup anniversaries and use them as triggers for automated, personalized messages. These flows are great for improving customer retention and brand sentiment.
Example:
Birthday email with a limited-time discount
Anniversary email marking one year since their first purchase
These automations build emotional connection, not just transactional engagement.
Purpose: Gather customer insights and build social proof.
Triggered after a purchase (usually 10–14 days post-delivery), this flow encourages customers to leave product reviews or share their experience. Integrating this data into your segmentation can help you later identify brand advocates or detractors.
Purpose: Reward and retain your most valuable customers.
Using Klaviyo’s predictive analytics, you can segment VIP customers by metrics like predicted lifetime value, purchase frequency, or average order value.
Then, create automated sequences offering:
Early access to new launches
Exclusive sales
Thank-you gifts or personalized recommendations
This turns retention into a measurable growth strategy.
Purpose: Capture purchase intent when stock or price changes.
These automations notify subscribers automatically when a product they wanted becomes available or goes on sale. It’s a simple but powerful way to convert interest into sales—especially when combined with urgency messaging like “Limited quantities available.”
Klaviyo’s automation engine allows brands to go beyond simple “send and forget” campaigns. Every flow can be personalized based on customer behavior, predictive analytics, and real-time data, ensuring that each message reaches the right person at the right moment.
At Mediaposte Martech, we help brands design, build, and optimize these automations to achieve measurable growth. As a Klaviyo Partner in Europe, we specialize in:
Flow architecture and logic setup
Advanced segmentation and A/B testing
Email and SMS integration strategies
Deliverability and conversion optimization
Whether you’re starting from scratch or refining existing automations, Klaviyo gives you the flexibility to create a customer journey that feels personalized, seamless, and truly data-driven.