HubSpot has become one of the most widely adopted platforms for managing marketing, sales, customer service, and operations, all from a single, integrated hub. Whether you're a small business looking to get started with CRM or a large enterprise scaling your marketing automation, HubSpot offers a range of pricing plans to fit different needs.
But what exactly do you get with the free HubSpot tools? And when should you consider upgrading to a paid plan?
In this article, we break down the features included in HubSpot’s free and paid plans across its major Hubs: CRM, Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub.
All HubSpot accounts start with free CRM capabilities. This is the foundation of the platform and is incredibly robust—even without spending a dollar.
Included in the Free CRM:
Unlimited users
Up to 1,000,000 contacts
Contact management
Company records
Deal tracking
Pipeline management
Activity timeline (emails, calls, notes, meetings)
Task & activity tracking
Email templates & tracking
Meeting scheduler
Custom properties
Mobile app access
Best for: Startups, solopreneurs, or businesses testing the waters of CRM systems.
Marketing Hub is where HubSpot really shines for lead generation, email marketing, automation, and analytics. Here’s how the free version stacks up against the paid tiers.
Email marketing (2,000 sends/month)
Forms (popup, embedded)
Landing pages (basic templates)
Ad management (limited to Google, Facebook, LinkedIn)
List segmentation (basic)
Reporting dashboard (limited customization)
Basic marketing automation (form follow-up emails)
HubSpot branding on assets
Removes HubSpot branding
Email health insights
Enhanced forms and email performance analytics
Simple automation workflows
10+ lists per account
Marketing automation workflows (branching, delays, logic)
Custom reporting
A/B testing for emails and landing pages
Smart content
SEO recommendations
Campaign management
Salesforce integration
Dynamic personalization
Multi-touch revenue attribution
Custom objects
Advanced permissions
Account-based marketing tools
Predictive lead scoring
Sandboxing environments
When to upgrade: As soon as you want automation, attribution, or custom reporting that goes beyond email blasts.
Sales Hub focuses on improving sales rep productivity, pipeline visibility, and closing rates.
Contact & deal management
Pipeline tracking
Quotes (basic)
Email tracking & notifications
Meeting scheduling links
Tasks and reminders
Email templates (5 per account)
Removes HubSpot branding
1:1 email sequences
More email templates & snippets
Payments via Stripe
Multiple pipelines
Goals tracking
Advanced automation for deals & tasks
Call transcription & coaching
Sales forecasting
Custom reports & dashboards
Team productivity tools
Salesforce integration
Predictive lead scoring
Playbooks
Conversation intelligence
Hierarchical teams
Advanced permissions
Custom objects
When to upgrade: When you need more structured sales processes, automation, or sales team coaching capabilities.
The Service Hub is designed for support teams, helping businesses manage tickets, knowledge bases, and customer communication.
Ticketing system
Live chat
Email support inbox
Reporting dashboard (basic)
Limited snippets
Multiple ticket pipelines
Conversation routing
Simple automation
Remove HubSpot branding
Basic customer feedback surveys
Knowledge base
Help desk automation
SLA management
Advanced reporting
Customer feedback analytics
Custom objects
Playbooks
Advanced team management
Single sign-on (SSO)
When to upgrade: Once customer support becomes a scalable need and you're managing complex tickets or SLAs.
HubSpot’s CMS lets you build and manage your website directly within the CRM ecosystem.
Drag-and-drop website builder (basic)
Blog hosting (basic)
SSL certificate
Limited themes
HubSpot domain only (e.g. yoursite.hubspotpagebuilder.com)
Connect custom domain
Premium themes
Basic SEO recommendations
Password-protected content
Smart content personalization
SEO optimization tools
A/B testing
Custom reporting
Dynamic content with HubDB
Memberships
Web apps & serverless functions
Custom objects
Activity logging
SSO for site visitors
When to upgrade: If you're building a business-critical website and want to personalize the experience based on CRM data.
Operations Hub enables better data syncing, automation, and governance across your tools.
Two-way data sync with 100+ apps (standard field mapping)
Default data cleanup tools
Custom field mappings
Historical syncing
Programmable automation (custom JavaScript)
Data quality automation (auto-format names, fix emails)
Webhooks
Datasets
Snowflake data export
Advanced governance & permissions
When to upgrade: When you're integrating multiple systems and need better data control or custom automation logic.
| Hub | Free | Starter | Professional | Enterprise |
|---|---|---|---|---|
| CRM | ✅ | ✅ | ✅ | ✅ |
| Marketing | ✅ | $20/mo | $890/mo | $3,600/mo |
| Sales | ✅ | $20/user/mo | $500/mo (5 users) | $1,500/mo (10 users) |
| Service | ✅ | $20/user/mo | $500/mo (5 users) | $1,200/mo (10 users) |
| CMS | ✅ | $25/mo | $400/mo | $1,200/mo |
| Operations | ✅ | $20/mo | $800/mo | $2,000/mo |
Choosing the right plan is just the beginning. Implementing HubSpot in a way that aligns with your processes, goals, and data structure is where the real ROI comes in.
That’s where working with a HubSpot Diamond Partner can make all the difference.
A Diamond Partner has a proven track record of successful implementations, automations, integrations, and onboarding across all HubSpot Hubs. Whether you’re launching a simple CRM setup or building out a complex marketing automation journey, an expert team can ensure you avoid costly mistakes, maximize your tools, and reach your business goals faster.
Ready to get started with HubSpot the right way?
Let a certified HubSpot Diamond Partner help you implement, customize, and scale your HubSpot environment for long-term success.