9 Customer Behavior Statistics to Up Your Marketing Game

2 (1)-1

1) By 2023, it is anticipated that online sales would account for 27% of all retail sales. (Forrester)

2) Across all generations, 61% of consumers expect companies to address societal challenges. When it comes to Millennials and Gen-Z clients, this expectation rises to 76%. (McKinsey)

3) 65% of consumers are reducing their time spent in stores. (Acxiom)

4) By 2023, about 85% of user journeys will begin online. (BCG)

Marketing Automation for Companies Like Yours WATCH ON DEMAND!5) 65% of Gen Z consumers have paid money for a virtual good that only exists in video games. (BCG)

6) According to 78% of podcast listeners, audio information will affect their decision-making process. (Ogilvy)

7) Social networking is the new window shopping, with 60–70% of consumers shopping in an omnichannel way. (McKinsey)

8) According to 17% of B2B buyers, the most important factor influencing their purchase decision was the competence shown during the buying process. (Forrester)

9) 75% of consumers (between the ages of 18 and 35) engage in everyday AI-enabled engagements with businesses through chatbots, digital assistants, face recognition, and biometric scanners. (Capgemini)

Topics: statistics

Related articles


Does Klaviyo integrate with any eCommerce Platform?
29 May 2025

What Apps and Tools Integrate with monday.com?
22 May 2025

How Long Does It Take to Implement HubSpot?
15 May 2025

Subscribe to our newsletter