What is it?
193+ new apps were recently added to the HubSpot Marketplace last quarter, including HubSpot Agent for Copilot. Additionally, 13+ apps were updated including the HubSpot connector for Claude, Slack, and Eventbrite.
Notable new and updated apps include:
- Asana MCP has been updated with a more targeted tool set and simplified tool names. Agents can now access Asana tasks and projects with less context window overhead and faster, more reliable results.
- [NEW] BoldSign is a new e-signature app that lets you send signature requests from contact, company, and deal records, auto-prefill signer fields using HubSpot property data, and track document status without leaving your CRM.
- CallRail’s AI voice assistant now looks up HubSpot contact data at the start of each call, so returning callers are recognized immediately and your team can skip intake questions and get straight to the conversation.
- Eventbrite now syncs event images into associated HubSpot marketing event records automatically, including support for multiple images, updates, and removals, so your event records stay complete without manual uploads.
- [NEW] Granola is a new AI meeting notes app that automatically syncs your call and meeting summaries into HubSpot as meetings or notes, connected to the relevant deals, contacts, and companies based on attendees, so your CRM reflects what was actually said.
- [NEW] HubSpot Agent for Copilot is a new app that brings your HubSpot customer context into Microsoft 365 Copilot, so you can surface real-time CRM insights and take action back in HubSpot directly from Copilot Chat or Microsoft Teams.
- HubSpot connector for ChatGPT now includes access to HubSpot marketing campaign data, blog posts, landing pages, and team and user context, so you can ask questions about your marketing performance and org structure without leaving ChatGPT.
- HubSpot connector for Claude now works both ways. You can access HubSpot marketing campaign data, blog posts, landing pages, and team and user context from Claude. Analytical CRM queries now run directly inside HubSpot, so cross-object questions return computed answers without hitting record limits. And with write access, Claude can log calls, create follow-up tasks, update deal stages, and create and edit landing pages directly in HubSpot.
- Koalify now supports record-preserving merge for HubSpot company records, letting you merge duplicates without creating a new record or hitting HubSpot's merge history limit.
- NetSuite now moves data between NetSuite and HubSpot more quickly and reliably, with performance improvements to both opportunity/deal sync and product sync, especially for teams working with higher volumes.
- Quo now lets you edit HubSpot-synced contact fields directly in Quo, with changes syncing back to HubSpot within seconds, so reps can update records in the moment without switching tools.
- Salesmsg SMS Texting and Calling now extends app cards to all HubSpot objects, surfaces recent message history in the app card, auto-saves call outcomes, and connects the Salesmsg AI Booking Agent to HubSpot meetings, so reps have more context and fewer manual steps in their interactions.
- Shopify now syncs product variants — like different sizes or colors of the same item — into HubSpot as individual product records, so your orders, carts, reports, and marketing emails reflect the exact SKU your customer interacted with rather than just the base product.
- Slack now lets you chat with Breeze Assistant directly. Tag Breeze Assistant in any channel to get instant CRM record summaries, create tasks and notes, prep for upcoming meetings, and summarize Slack threads — all in plain language, without switching tabs.
- Supered now gives teams more flexibility in how they enforce and interact with their HubSpot processes. New additions include an information rule type, an AI assistant for managing process rules and boards, a connector for agent-based rule management, and direct CRM record editing from process boards.
- SurveyMonkey now automatically attributes survey responses to the right contact record when surveys are embedded in HubSpot marketing emails. No manual matching, no extra fields required.
Why does it matter?
The HubSpot Marketplace has 2,000+ apps, with new ones being added and improvements to existing apps being made every day. Install these new and updated apps to grow better with HubSpot.
How does it work?
To access the recently updated HubSpot apps collection and install apps:
- Navigate to the HubSpot Marketplace via the marketplace icon in the top navigation bar of your HubSpot account.
- On the Marketplace homepage, navigate to the Apps tab.
- Scroll down and select View all collections.
- Click the Recently Updated HubSpot Apps card to browse the collection.
- Choose any app and follow the prompts to install it.
Note: To connect apps to your HubSpot account, you must either be a Super Admin or have App Marketplace access permissions. Learn more.
Who gets it?
All hubs and tiers