Mediaposte Martech | HubSpot Feature Updates

2,000+ Apps and 2.5M+ Active Installs: New and Recently Updated Apps

Written by Catalin Vlad | Oct 14, 2025 8:24:47 AM

What is it?

The HubSpot Marketplace now has 2,000+ apps and 2.5M+ active installs.  

88 new apps recently joined the HubSpot Marketplace last quarter. Additionally, 18 featured apps were added or recently updated with new features.

These include:

  • You can now bring data from Snowflake, Google Sheets, and Microsoft 365 Excel into data studio to combine, enhance, and activate your data through an intuitive spreadsheet-like interface without technical expertise.
  • Quotapath’s new Quota Attainment App Card displays real-time quota progress and deal impact in HubSpot deal records, while the new Earnings App Object makes commission data available as a native HubSpot object.
  • Aircall now allows for a native calling experience directly within the HubSpot platform by integrating with the HubSpot Calling CTI.
  • CallRail now syncs lead details captured when its Voice Assist agent answers a call, including the agent's questions and the caller's responses, with the corresponding HubSpot contact.
  • [New] Clay is a new integration that allows you to choose and interact with specific HubSpot objects (like Companies or Deals). You can also map fields in Clay directly to their corresponding fields in HubSpot.
  • Introw has implemented new app events so you can use partner actions to trigger deep workflows and fully integrate partner activity into reporting and automation.
  • Trumpet now unifies buyer insights in your HubSpot deal records with a new Pod Engagement App Card. See buyer engagement data and stakeholder intent data from your trumpet pods (digital sales rooms), all within HubSpot.
  • [New] Sailes Coach is a new AI-powered app that uses new UI Extensions to analyze deal details and provides a clear summary, smart assessment, and actionable next steps to drive deals forward.
  • Mapsly makes its Travel-aware Calendar free, adds a Google Sheets connector, allows isochrones to be saved as territories, and enables reps to add stops on the go.
  • GetAccept adds real-time, two-way syncs so Breeze can prioritize deals using live buyer engagement data, native document creation inside HubSpot, and automatic deal stage updates.
  • Salesmsg now has a new Send SMS app card available on the HubSpot contact record to quickly send a one-off text message directly within HubSpot. It has also added bi-directional mapping of up to five custom fields to Contact properties.
  • S-docs adds conditional logic and visibility, a powerful way to quickly ensure your documents are highly customized and accurate to the recipient.
  • [New] Mobile Text Alerts is a new app for sending texts, tracking conversations, syncing contacts, and setting up automated SMS workflows directly within HubSpot.
  • Microsoft Teams and Google Meet now automatically syncs meeting recordings and transcripts, along with participant data, to HubSpot. You can archive calls, create new contact records for attendees, and use recording and transcript data with HubSpot's Conversation Intelligence, Meeting Assistance, and Breeze.
  • Zoom now lets you enable automatic recording of all Zoom meetings directly from your integration settings inside of HubSpot so that every meeting is recorded and synced.
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Why does it matter?

Every app is another way to make HubSpot work exactly how your business needs: more connections, less busywork, better AI performance, smarter insights.

AI is only as good as the data powering it. That’s why apps and solutions partners are so critical. Partners break down silos, build solutions, and share expertise that go deep on industries, verticals, and use cases.

How does it work?

Navigate to HubSpot Marketplace via the marketplace icon in the top right of your HubSpot portal. Browse the App Marketplace and select an app, then follow the prompts to install it.

Who gets it?

All hubs and tiers