Brand has been redesigned with a clearer layout, making it easier to set up, find, and manage your brand settings in HubSpot.
The new layout organizes your brand settings into focused sections: Brand Kit, Brand Voice, and Brand Knowledge. Colors, fonts, writing samples, and company context each have a clear home, so making changes takes seconds instead of scrolling through a wall of fields.
Brand Knowledge is a new section that lets you view and edit the company data HubSpot uses to personalize AI-generated content across your tools, including your products, competitors, and ideal customer profile.
Whether you're setting up Brand for the first time or tuning it for AEO, this new experience gives you a clearer picture of what's configured and what still needs attention.
All users will automatically see the new experience. No action is required.
This feature is available for all hubs and tiers.