Mediaposte Martech | HubSpot Feature Updates

A new Notion integration

Written by Catalin Vlad | Feb 24, 2026 9:19:31 AM
What’s changed?
Updated the installation link to point directly to the Notion Data Sync listing in the HubSpot Marketplace for easier access. No other changes made.

 

What is it?

A new two-way data sync app with Notion.

This new app mirrors the comprehensive integration capabilities found in our 100+ data sync apps which automate the synchronization of data fields and objects across platforms, reducing manual work and ensuring data consistency. With customizable field mappings, filter settings, and real-time updates, Data Sync allows users to maintain up-to-date information across their business tools.

Alongside two‑way sync, Notion is available as a source in Data Studio*, where teams can ingest Notion databases into a pre‑CRM workspace to join, clean, and transform the data. When (and only when) they’re ready, they can activate the dataset in HubSpot.

*Data Studio is currently in beta and included with Data Hub Professional and Enterprise.

 

Why does it matter?

With this data sync app, Notion and HubSpot stay aligned automatically. Changes made in either system are reflected in the other, so both tools are always up to date. It also makes moving data from Notion into HubSpot fast and painless when you’re ready to migrate.

With Data Studio, you can bring Notion data into your workspace to join, enrich, combine, and clean data before using it in the CRM, reports, workflows, segments or even export it again.

 

How does it work?

The app is available for installation through the HubSpot Marketplace (link only accessible for those enrolled in the private beta).

For data sync, you are prompted to determine the specific object and field mappings to achieve a bidirectional synchronization that matches your business process. Custom matching and filtering (on the limit tab) ensures that only the most pertinent data is shared between HubSpot and Notion.

For more guidance in configuring a sync with Notion, follow the instructions in the knowledge base.

Post installation, you can also access Data Studio or add Notion as a data source from within Data Studio itself. Once connected, authenticate your workspace and choose the databases you want to bring in. Your data is loaded exactly as it exists in Notion, presented as a flat, table-style dataset in Data Studio, with no CRM mapping required.

 

Who gets it?

Data Sync: Activating a sync with Notion requires Data Hub Starter.

Data Studio: Data Studio is currently in beta and included with Data Hub Professional and Enterprise.