What is it?
Prompt Coverage is a new capability in HubSpot's AEO tool that helps you identify gaps in the prompts you're currently tracking and expand your coverage by generating new ones. You can see at a glance which topics or questions your brand isn't yet tracking, then add relevant prompts directly from the same view.
Why does it matter?
Most teams start AEO with a set of prompts they know, but real gaps tend to live in the questions they haven't thought to track yet. Without visibility into those gaps, it's hard to know where your brand is underrepresented in AI-generated answers. Prompt Coverage surfaces the blind spots:
- - Untracked topic areas: See which themes related to your business have no active prompts, so you can prioritize where to expand.
- - Incomplete coverage by product, funnel stage, or ICP: Spot whether your tracked prompts are missing key dimensions, whether that's a product line with no coverage, a funnel stage that's underrepresented, or an ICP segment you haven't addressed yet.
- - Slow prompt growth: Instead of manually brainstorming new prompts one at a time, generate relevant suggestions and add them in fewer steps.
How does it work?
- Navigate to Marketing > AEO in your HubSpot portal and open the Prompts tab.
- Click View coverage to see a breakdown of tracked prompts by product, funnel stage, and ICP, with gaps highlighted.
- Review the suggested prompts surfaced for each gap area.
- Add any suggested prompt to your tracking list directly from the coverage view.
Who gets it?
This feature is available for HubSpot AEO subscribers, as well as HubSpot Marketing Hub Professional and Marketing Hub Enterprise customers.