AEO Strategy

Heads up! We have decided to pause this beta while we focus on rebuilding the AEO app to give customers better data and analytics tools to measure their AI Visibility and take action on those insights.

As this beta is now closed, you may sign up to our waitlist here to be added when we reopen the beta. If you have already requested access to the existing beta, you will automatically be added to our waitlist.

Users already in the beta will continue to have access.

What is it?

AEO Strategy is a new set of tools designed to help you optimize your content in a changing search landscape. With it, you can view how your existing content—website pages, blog posts, and landing pages—are semantically clustered, get insights into how ready your content is for AI engines, get recommendations for topical gaps you can fill, and track your brand's online sentiment and share-of-voice compared to your competitors.

Why does it matter?

AI is quickly becoming a big part of the research buyers do when making purchasing decisions. The way AI talks about your brand and the citations that appear in AI engines are key ways that your prospective buyers learn and form opinions about your brand.

How does it work?

This feature works by building a knowledge graph of all of your content. We apply algorithms to that graph data that allow us to sort and organize it, as well as extract meaningful insights about your content landscape. To use the tool:

1. Navigate to Content > SEO.

2. Click to the AI Discovery tab.

3. If it is your first time in the tool, you will need to:

• - Create ICPs
• - Provide details about your products and services
• - Begin your portal's analysis. Depending on the size of your account, this process could take several minutes or a few hours.

4. Once your analysis is complete, you'll be able to see four primary options:

• Your AI Discoverability: see how your content is grouped and review which topics show a high degree of readiness for AI engines.
  • - Click into any topic to see associated topic.
  • - View recommendations for strengthening pieces of content.
  • - Click "Apply Recommendations" to navigate to the editor for that piece of content to make your changes.
  • - Track your recommendations in the editor's Optimize sidebar.
• AEO Opportunities: get insights into topical gaps in your content, which you can address to better establish topical authority.
• Brand Sentiment: generate a company-level analysis of how your brand is typically depicted in OpenAI, Gemini, and Perplexity conversations.
• Share of Voice: see how visible you are compared to your competitors in AI engines.

Who gets it?

Content Pro, Content Enterprise