What is it?
Introducing a new suite of video features that streamline your workflow: publish SEO-optimized content faster, manage video lineage and editor projects, and measure performance across channels. Combined with our new clip editor, HubSpot is the ultimate destination for marketing videos.
- AI Optimization: Optimizing a video for SEO is time consuming; it requires understanding all the fields that are required. Now, you can see all the SEO-relevant fields on a single screen and quickly optimize your video with AI.
- Performance Insights: Whether your video is hosted on your website or shared on social media, we have the reports to help you analyze its performance.
- Clips: If you use remix to generate video clips, you can now manage these video projects using our "Clips" tab. The clips tab will show you draft editor projects and rendered ("Exported") videos. You can even open the new clip editor and create a new clip from the app itself.
Why does it matter?
Marketers recognize video as the top-performing content format. Yet, optimizing, repurposing long-form videos into social clips, and tracking omnichannel performance often demands multiple tools, fragmented reports, and intensive SEO research—making the process overly time-consuming and cobbled.
How does it work?
Video Walkthrough
AI Optimization
- File name: rename your file to match your video title in one-click to further improve SEO performance.
- Keywords: generate meta tags and keywords for web and social posts using AI.
- SEO description: generate a video description in your brand's identity using AI.
- Thumbnail: select a frame from your video and edit it using our built-in cropping tool or our Adobe Express integration.
- Chapters: generate chapters for your video by toggling the switch using AI. Chapters will appear on the HubSpot video player's seek bar. Additionally, when selecting a video for a YouTube post in Social, the composer will be pre-filled with chapter information.
Performance Insights
We have built six new reports to measure the performance of web and social content. Additionally, web content reports can be saved and added to existing dashboards.
- Web content (e.g., blog, landing page, website page, case study)
- Video metrics
- Plays: plays are tracked as soon as playback begins.
- Unique viewers: unique viewers are counted according to the HubSpot tracking code.
- Views over time: total plays per day.
- Video retention:
- Retention metrics
- Avg. view duration: average amount of time a video is viewed for.
- Avg % duration: average percent completion of a video.
- Qualified views: qualified views is the count of sessions where at least 75% of the video was watched.
- Retention chart: shows the number of viewers remaining at each point in the video. Sharp declines indicate drop-offs, while a steady line suggests consistent engagement. It helps identify where viewers lose interest and optimize content accordingly.
- Video performance by page:
- Page: web content where the video is hosted.
- Total plays: count of plays per page.
- Avg. % viewed: avg % viewed per page.
- Qualified views: count of sessions where at least 75% of the video was viewed per page.
- Engagement by Contact
- Contact: cookied contacts who engaged with the video.
- Video plays: plays per cookied contact.
- Avg. % viewed: avg % viewed per cookied contact.
- Qualified views: count of sessions where at least 75% of the video was viewed per cookied contact.
- Social content (LinkedIn, X, Instagram, Facebook, YouTube)
- Video performance by social post
- Network bar chart: see total video views (sans X), interactions, and comments per social network.
- Post table: see interactions, comments, and video views per social post.
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Clips
- Draft projects: If you leave the editor before rendering ("exporting") a video, the video will appear in the clips tab as a draft. Selecting the draft project will reopen the editor.
- Videos rendering ("exporting"): if you export a video, you can track the rendering ("exporting") progress on the clips tab by observing the progress bar.
- Video clips: exported videos will have a "Clip" tag on their details page. You can view the variant's video details by selecting "view details" or edit the clip further by selecting the pencil icon.
- Return to starting content: on each clip tag, there is a tooltip that will link back to the starting content.
- Clone and edit: in the actions dropdown, select "Clone and edit" to create a new editor project.
Details
Enable advanced features, see file usage and file history, observe file properties like file type and resolution, and more.
Beta Notes
For this opt-in beta, please be aware of the following:
- Video title generation using AI is coming soon.
- Not all existing files functionality (e.g., campaign selection) is supported; these capabilities are coming soon.
- The new app is accessible from files and social. Additional app support is coming soon.
Features by Hub
- Marketing Hub Professional and Enterprise
- New metadata user interface
- New performance reports for web content
- New performance reports for social content
- Content Hub Professional and Enterprise
- New metadata user interface
- Chapter support
- AI metadata generation
- New performance reports for web content
- Clip management user interface
- Service Hub Professional and Enterprise
- New metadata user interface
- New performance reports for web content
Who gets it?
Professional Customer Platform, Enterprise Customer Platform, Content Pro, Content Enterprise, Marketing Pro, Marketing Enterprise, Service Pro, Service Enterprise