Mediaposte Martech | HubSpot Feature Updates

Brand Identity Source Attribution

Written by Catalin Vlad | Aug 26, 2025 11:55:48 AM

What is it?

HubSpot now shows you where your brand information comes from across different sources.

Your brand information is gathered from multiple sources like Breeze Intelligence, AI Settings, and domain crawls to provide context for AI tools. Now, you can see exactly where each piece of information originates, giving you transparency into your brand data.

Why does it matter?

Understanding where your brand information comes from is crucial for trust and verification. This visibility helps you:

  1. Validate the accuracy of automatically gathered data
  2. Understand which systems are providing brand context to AI tools
  3. Make informed decisions about your brand information

How does it work?

Navigate to your Brands page > Additional Context > Table.

Who gets it?

Professional Customer Platform, Enterprise Customer Platform, Content Pro, Content Enterprise, Marketing Pro, Marketing Enterprise, Ops Pro, Ops Enterprise, Sales Pro, Sales Enterprise, Service Pro, Service Enterprise