Mediaposte Martech | HubSpot Feature Updates

Calling agents from Breeze Assistant

Written by Catalin Vlad | Sep 22, 2026, 11:58:02 AM

What is it?

Breeze Assistant can now call your custom agents directly from conversation. Mention one by name, or just describe what you need. If a custom agent is the right fit, Breeze invokes it without you ever leaving the chat.

 

Why does it matter?

Custom agents let teams build specialized AI capabilities tuned to their business. But getting value from them has required knowing they exist and navigating to a separate interface. With this release, every custom agent your team builds becomes accessible through the one place your team already works. Breeze surfaces the right agent for the job.

 

How does it work?

There are two ways to call a custom agent from Breeze:

  • - @-mention: Type @AgentName in the Breeze input to invoke a specific agent directly.
  • - Implicit routing: Describe what you need in natural language. If a custom agent is the right fit, Breeze suggests or invokes it automatically.

Before a custom agent runs, Breeze surfaces a confirmation card showing what the agent will do and the estimated credit cost. When it finishes, the result appears inline in your chat thread with attribution and follow-up actions. You can ask follow-up questions about the results in the same thread without consuming additional credits. Below are example prompts you can ask for each named agent.

 

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Campaign Agent

Best for planning a full marketing campaign, not just one asset.

• "Plan a campaign for our fall plant care promotion"

• "Build a lead gen campaign for workplace wellness buyers"

• "Turn this product launch into a multi-channel campaign"

• "What assets should this campaign include by funnel stage?"

• "Generate the landing page, email, blog, and social assets for this campaign"

 

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Data Agent

Best for AI-powered CRM enrichment and Smart Properties.

• "Create a smart property to summarize each company's business model"

• "Make a company field that classifies industry from the website"

• "Set up an AI property that pulls risk signals from calls and emails"

• "Why is this smart property returning bad values?"

• "Show me my smart property fill rate"

 

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Revenue Agent

Best for invoice collection plans and the emails inside them.

• "Approve this collection plan"

• "Push all reminder emails back a week"

• "Make the tone firmer on the second reminder"

• "CC finance on every send"

• "Redo this plan so it only includes overdue invoices above $1,000"

 

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Prospecting Agent

Best for ongoing outbound prospecting based on plays and buying signals.

• "List my prospecting plays"

• "Which play should I use for this contact?"

• "Start outreach to this prospect"

• "Recommend a play for facilities leaders"

• "Who should we prospect at this target account?"

 

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Customer Agent

Best for customer-facing support and service automation.

• "How is my Customer Agent performing?"

• "Show me coaching opportunities"

• "Review recent conversations where the agent struggled"

• "Add a knowledge source to my Customer Agent"

• "What actions should I add so it can book meetings or look up orders?"

 

Who gets it?

All hubs and tiers