Campaigns Analyze tab

What is it?

A brand-new Campaigns Analyze tab is now available, providing a clear, centralized view of performance across all campaigns - all in one place.

Whether you're reviewing a single campaign, a selected group, or all campaigns at once, the new Analyze tab gives you a fast, unified way to compare results and spot trends - with select reports offering deeper AI-powered insights when you drill in.

The Analyze tab includes a suite of focused reports, grouped into key performance areas:

• Revenue & deals: ROI analysis, spend vs. budget, revenue overviews, and deal insights
• Influenced contacts: Breakdown by campaign and by asset type
• Engagement by asset: Website traffic, email performance, form metrics and more

Please note:

• This new tab replaces the Campaigns Analytics tool, offering deeper insights and a more intuitive experience - all within the Campaigns tool. No more switching between tools to get a full picture.
• To further streamline analysis, the Compare Campaigns tool is now directly accessible from the Analyze tab - putting everything you need in one central location.

Why does it matter?

Until now, seeing how your campaigns perform across the board meant jumping between tools, dashboards, and spreadsheets. Metrics were scattered, reporting was manual, and pulling insights took a lot of time.

The new Campaigns Analyze tab changes that.

It brings all your performance data into one clear, unified view. Whether you're reviewing a single campaign or tracking results across multiple efforts, you can now get the insights you need in seconds.

How does it work?

To get started, navigate to the Campaigns tool and click on the new Analyze tab.

From there, you can:

• Filter your view by date range, campaign selection, and (where applicable) attribution model.
• Use the Actions dropdown to refresh all reports, copy the URL for easy sharing, or save your current view as a dashboard.
• Customize individual reports by applying filters, saving them as new reports, exporting data, or adding them to a dashboard.
• Leverage AI-powered insights: Generate real-time insights and view AI-generated summaries within individual reports (where available) to quickly understand key takeaways.

For more information, please visit this knowledge base article (password: Campaigns_177937).

Who gets it?

Professional Customer Platform, Enterprise Customer Platform, Marketing Pro, Marketing Enterprise, Marketing+ Pro, Marketing+ Enterprise