Configure unsubscribe links in email

What is it?

Configurable unsubscribe links let marketers control how an unsubscribe action is applied in emails. Instead of always removing a contact from all email communications, you can configure the link so that it only unsubscribes them from the specific subscription type tied to that email.

Why does it matter?

Marketers can control the unsubscribe experience choosing for contacts to either opt out of just one category of communication while staying subscribed to others; it can minimize users unsubscribing from all communications unintentionally.

How does it work?

In the email editor, you'll find new unsubscribe link options in the Email Content > Footer panel. Instead of only having "Unsubscribe from all" or "Manage preferences," you can now select "Unsubscribe from this subscription type" as an option.

This setting can be configured per email campaign, and you can choose to show subscription-specific unsubscribe links, general unsubscribe links, manage preferences links, or a combination of these options. The feature works with both default email footers and custom email footers.

When contacts click the subscription-specific unsubscribe link, they'll be taken to a page that clearly shows which subscription type they're unsubscribing from, with an option to access their full preference management page if they want to make additional changes.

Callouts:

• This feature still ensures compliance by offering a clear opt-out path on the confirmation page (a link to navigate to manage email preferences is still visible).
• Marketers can continue to decide on a per-campaign basis which unsubscribe experience makes the most sense for their campaign whether that’s all communications, subscription-specific, or using the Preferences link.
• This feature is available to Marketing Hub Pro+ customers.

Who gets it?

Marketing Pro, Marketing Enterprise