We’re launching a brand new data quality experience in HubSpot—a centralized, redesigned space that brings together data quality and enrichment into a single, intuitive experience.
This update introduces more actionable insights and quick actions, making it easier than ever for users to identify and resolve data issues across their CRM.
Clean, reliable data is the foundation for segmentation, personalization, outreach, and reporting—but until now, essential data quality tools have been limited to higher-tier customers, and the experience has felt fragmented.
The new experience solves this by providing unified access to data health insights and enrichment capabilities in one place.
It broadens access for customers while introducing more guided, efficient workflows for users who want to quickly take action and maintain CRM integrity without digging through disconnected tools.
In the Navigation Click Data Management > Data Quality
Starter and above customers now get access to a suite of data quality tools—including the new data quality overview, manage duplicates, formatting issues, and data enrichment—all surfaced in a streamlined experience.
Data Hub Pro and Data Hub Enterprise users get access to everything above, plus advanced automation and AI-powered tools that help identify and fix issues at scale.
The addition of quick actions guides users to the most impactful fixes, reducing manual effort and helping teams stay ahead of data decay.
Starter Customer Platform, Professional Customer Platform, Enterprise Customer Platform, Marketing Starter, Marketing Pro, Marketing Enterprise, Data Starter, Data Pro, Data Enterprise, Sales Starter, Sales Pro, Sales Enterprise, Service Starter, Service Pro, Service Enterprise, Smart CRM Starter, Smart CRM Professional, Smart CRM Enterprise