Mediaposte Martech | HubSpot Feature Updates

Developer Experience Transition [Converting Developer Portals to HubSpot Accounts]

Written by Catalin Vlad | Sep 10, 2025 7:41:45 AM

What is it?

The new HubSpot Developer Platform is now available for all existing public app developers and partners, unlocking free access to the HubSpot CRM, Sales and other Hubs.

Why does it matter?

Developers can now use HubSpot to manage their relationships with customers alongside their access to Developer Platform tools.

How does it work?

Administrators from existing developer accounts can opt-in to the new Developer CRM experience from their existing Developer home page. Existing and new Customer Accounts will have the new experience enabled automatically.

Who gets it?

All hubs and tiers, Starter Customer Platform, Professional Customer Platform, Enterprise Customer Platform, Commerce, Content Starter, Content Pro, Content Enterprise, Marketing Starter, Marketing Pro, Marketing Enterprise, Marketing+ Pro, Marketing+ Enterprise, Ops Starter, Ops Pro, Ops Enterprise, Sales Starter, Sales Pro, Sales Enterprise, Service Starter, Service Pro, Service Enterprise, Smart CRM Starter, Smart CRM Professional, Smart CRM Enterprise