Email property

What is it?

You can now create a dedicated Email property type with built-in email validation—including checks for a valid email format (such as required @ and domain structure)—and additional validation options like restricting values to specific domains. These validation options are available for custom email properties, giving you more control over how email data is captured and stored.

What’s not included

• Validation options for HubSpot default email properties are not supported in this release.

Why does it matter?

Accurate email data is key to running effective sales, marketing, and service processes. Built-in validation helps prevent invalid or malformed email addresses, while domain restrictions let you enforce business rules—keeping your CRM data clean and reliable no matter how records are created.

How does it work?

You can define validation options when creating a new email property, or update an existing one directly in Property settings.

To set validation on an existing email property:

1. In your HubSpot account, click the settings icon in the top navigation bar.
2. In the left sidebar, go to Properties.
3. Select the email property you want to update.
4. Click the Rules tab.
5. Enter the domains you want to allow or block.
6. Click Save.

To create a new email property with validation:

1. In Properties, click Create property.
2. Under Field type, choose Email.
3. Click the Rules tab.
4. Enter the domains you want to allow or block.
5. Click Create.

Who gets it?

All hubs and tiers