Essential Apps for Sales 2026

What is it?

The Essential Apps for Sales collection is now updated in the HubSpot Marketplace. Introducing a new curated list of featured apps, recommended by HubSpot for 2026.

When paired with Sales Hub, the following featured apps help sales teams stay connected to the context that matters so they can build pipeline, move deals forward, and scale intelligently:

• Aircall — Handle calls and SMS, log interactions, and manage customer conversations — now with an AI Voice Agent that connects with HubSpot.
• Clay — Connect 150+ data providers to automatically enrich HubSpot records with real-time signals — then act on them.
• DocuSign — Create, send, and track DocuSign agreements directly from HubSpot to streamline workflows and accelerate the sales cycle.
• G2 — Sync G2 buyer intent data with HubSpot to power targeted campaigns and capture more B2B opportunities.
• Gmail — Log emails, track opens and clicks, and access HubSpot templates and sequences directly from Gmail.
• Google Drive — Bring files, folders, and drives to your HubSpot records, with Breeze-powered document summaries and workflow automation to keep files organized. Now available in public beta.
• Gong — Combine HubSpot CRM data with Gong for unfiltered visibility into rep conversations and deal insights in one place.
• HubSpot connector for ChatGPT — Bring HubSpot context into ChatGPT for quick answers and deep insights on deals, contacts, and trends.
• HubSpot for Google Sheets™ — Bring CRM power directly into your spreadsheet, no migration required. Clean and complete your data, see the full picture on every contact, and ask for guidance on your next move.
• Microsoft Teams — Reduce time spent on manual tasks and keep sellers focused on building relationships with HubSpot's Microsoft Teams integration.
• Nooks — Automatically pull CRM data into Nooks' AI dialer so reps can call new leads instantly without manual imports.
• Stripe Payment Processing — Accept credit card and ACH payments seamlessly while generating quotes, invoices, and managing subscriptions in HubSpot.
• Vidyard — Turn HubSpot data into personalized video communication to drive more pipeline and accelerate deals.

Explore the full essential apps for sales collection in the HubSpot Marketplace.

Why does it matter?

The more sales teams' tools work in sync with HubSpot, the more context reps have to prioritize the right opportunities, engage buyers at the right moment, and spend less time on manual work and more time closing.

How does it work?

1. Navigate to the HubSpot Marketplace via the marketplace icon in the top navigation bar of your HubSpot account.
2. On the Marketplace homepage, navigate to the Apps tab.
3. Scroll down and select View all collections.
4. Click the Essential Apps for Sales card to browse the collection.
5. Choose any app and follow the prompts to install it.

Who gets it?

The HubSpot Marketplace is available to anyone. Access varies across apps, so be sure to reference each app's listing page in the Marketplace for details on required subscription levels and permissions.