Expand data mirroring with additional mirrored activities and properties

What is it?

Expand data mirroring with additional mirrored activities and properties enables users to view lifecycle stage, lead status, contact ownership, and marketing activities across connected accounts.

Users can now see full contact and marketing engagement details, including customer status and lead status, across multiple connected accounts.

Why does it matter?

Reason for development

Multi-account customers struggle to identify cross-sell opportunities and route leads effectively because they lack visibility into contact status and marketing activity across accounts.

This change solves for incomplete data by surfacing relationship state, marketing engagement, and ownership, allowing users to identify cross-sell opportunities, route leads, and view customer engagement from other accounts.

How does it work?

How it works

• Data mirroring expands to include lifecycle stage, lead status, contact ownership, and marketing activities in addition to existing sales activities.
• Users view unified contact records that now display marketing engagement and relationship state from connected accounts.
• Contact and company properties are mirrored automatically—no manual action required by users.

Prerequisites

• Accounts must have data mirroring connections established within the organization.

Who gets it?

Commerce Hub Professional, Commerce Hub Enterprise, Content Hub Professional, Content Hub Enterprise, Marketing Hub Professional, Marketing Hub Enterprise, Data Hub Professional, Data Hub Enterprise, Sales Hub Professional, Sales Hub Enterprise, Service Hub Professional, Service Hub Enterprise, Smart CRM Professional, Smart CRM Enterprise