What is it?

We've improved how HubSpot processes company activity for Intent Signals, resulting in higher signal volume. We're also now including contact names in signals like Executive Hiring, giving you the context you need to personalize outreach right away.

Why does it matter?

More signals mean more opportunities to act on your target accounts. You'll now see increased activity from the companies you're tracking, at no additional cost. And knowing who just joined a target account matters as much as knowing when.

Contact names in signals like Executive Hiring let your team reach out immediately, with the right context, instead of tracking that information down separately.

How does it work?

These updates apply automatically across Buyer Intent. No reconfiguration needed. You'll see the increase in signal volume and contact name details within your existing Intent Signals.

Who gets it?

HubSpot Credits