Forms Analyze Tab

What is it?

We're surfacing a new set of 7 forms reports directly in the forms Analyze tab. These reports give you more flexibility than ever before, generate AI-powered insights and recommendations, and can be saved to your own custom dashboards. You'll also be able to edit and save reports on the Analyze tab, or even replace the Analyze tab with a custom dashboard tailored to your needs.

Why does it matter?

It's important to have all of your reports in one place, giving you the ability to monitor performance without leaving the app. AI-powered insights help you recognize trends instantly and helps you quickly answer common performance questions without building custom reports from scratch. You can add forms reports to your marketing dashboards to fully understand what's working and what's not.

How does it work?

1. Go to the Forms app in HubSpot.
2. Click the Analyze tab.
3. You'll see the 7 new reports available right away—no setup required.

From there, you can:

• Explore each report in detail.
• Use AI insights to spot trends and recommendations.
• Save any report to your custom dashboards for ongoing tracking.

Who gets it?

All hubs and tiers

Learn More:

Learn more on the Knowledge Base