Mediaposte Martech | HubSpot Feature Updates

Generate calculated property formulas with AI

Written by Catalin Vlad | Sep 23, 2025 1:45:56 PM

What is it?

You can now use AI to generate custom equations for calculated properties.

Why does it matter?

Building a custom equation for a calculated property can be time-consuming. With this feature, you can simply describe what you're looking to calculate, and HubSpot will build a formula for you to test and modify.

How does it work?

Objects>Settings>Create property

Create a calculated property, then select Custom Equation as the calculated property type. Click Generate Formula and describe what you're looking to calculate.

You can test your formula with a sample output by clicking Test Formula.

 

Who gets it?

Professional Customer Platform, Enterprise Customer Platform, Content Pro, Content Enterprise, Marketing Pro, Marketing Enterprise, Operations Pro, Operations Enterprise, Sales Pro, Sales Enterprise, Service Pro, Service Enterprise