What is it?
No more waiting for intent signals.
Starting today, when you track a company for intent signals, we'll automatically and immediately backfill 30 days of their historical signals—free of charge. Get a complete picture of every tracked account's intent from day one.
Why does it matter?
Starting today, you can now do the following:
- Take action immediately: No more waiting for future signals to occur. As soon as you track a company, their 30-day signal history (e.g. funding, job changes, visitor and research intent, and more) is added to their record timelines as events.
- Instantly power workflows, segments, and lead scores: Backfilled signals are emitted as events, meaning companies will immediately get added to your signal-filtered segments, enrolled in signal-triggered workflows, or have their signal-based lead scores updated.
- See the full story: Ever tracked a company because you saw a preview signal or knew there was already visitor/research activity, only to see "0 signals" for their record? Now, the historical activity that sparked your decision to track is instantly reflected. No more "incomplete picture" or starting from zero.
How does it work?
- It's automatic: You don't need to do anything to turn this on.
- Just track a company: When you track a new company (manually or via automation), we will automatically search for and add any signals from the past 30 days.
- No extra cost: This 30-day backfill is included for free in the existing credit cost of tracking a company.
Who gets it?
Any customer who has HubSpot credits has access to intent signals and historical signal backfills.