Mediaposte Martech | HubSpot Feature Updates

Image Generation in Breeze Assistant

Written by Catalin Vlad | Sep 16, 2026, 2:41:46 PM

What is it?

Image generation in Breeze Assistant lets customers create and iteratively edit images directly in chat. Users can generate new images from text prompts, refine them across multiple turns ("make it more vibrant", "change the background"), use reference images for inspiration or faithful edits, and leverage brand kit colors and fonts — all without leaving the conversation. All resulting images are managed via HubSpot's File Manager.

 

Why does it matter?

Today, creating images in HubSpot can feel disjointed — you might use different tools depending on where you are, and the experience isn't always connected. We're bringing image generation into Breeze Assistant so you have one place to create and edit images, no matter where you start. Just describe what you want in a conversation with Breeze, and it'll handle the rest — giving you a simpler, more consistent way to bring your ideas to life visually across HubSpot.

 

How does it work?

Just ask Breeze Assistant to create or edit an image — describe what you have in mind, and Breeze will generate it for you right in the conversation. Your generated images appear inline in the chat, where you can review and refine them.

 

Who gets it?

All hubs and tiers