Mediaposte Martech | HubSpot Feature Updates

Increased spend controls for HubSpot Credits

Written by Catalin Vlad | Sep 22, 2026, 10:05:29 AM

What is it?

We're launching several improvements to the spend controls and settings that help you manage HubSpot Credits to give you greater predictability and control over your spend:

 

1. When you first purchase additional credits, HubSpot puts account-level spend controls in place by default.

When you first purchase additional credits, the maximum number of credits that can used across your account in a month is now proactively set up to 50% above your total monthly credits so that your work isn't interrupted. Previously, no default limit was set for customers who purchased credits. If your team reaches this limit, we pause usage until your next credit reset. You can adjust this spend cap to fit your budget at any time from the Usage & Limits dashboard.

 

2. Starting September 16th, customers who first purchase additional credits will default to Pay-as-You-Go for additional usage.

If you first purchase additional credits on or after September 16th, any additional usage beyond your monthly credits will be charged per credit, or Pay-as-You-Go. This means no surprise tier changes that impact your contract. You can manage how you pay for additional usage from the Usage & Limits dashboard.

 

3. You can now control how many credits a specific action can use in a month.

You can set credit limits for individual actions within a feature. Previously, credit limits could only be set at the portal or feature level. Action-level credit limits give you even more granular control over how many credits each individual action can use in a month, so your money goes exactly where you need it to.

 

Why does it matter?

Customers need greater transparency and control over their spend. Setting spend controls by default gives customers the trust they need to get started. The ability to adjust these controls, at a granular level, means you can manage your budget in the way that makes sense for your business.

 

How does it work?

Admins manage usage and set limits from the Usage & Limits dashboard. You can set or adjust your maximum monthly limit (account), feature, and action-level credit limits for your portal. Action-level limits are only available for features that have multiple credit-consuming actions (such as Buyer Intent). These limits cannot exceed their parent feature-level limit, and feature-level limits cannot exceed the account-level limit. Any credit limit controls the number of credits that can be used on a monthly basis.

 

Who gets it?

Revenue Hub Professional, Sales Hub Professional, Marketing Hub Enterprise, Service Hub Professional, Content Hub Enterprise, Marketing Hub Professional, Content Hub Professional, HubSpot Credits, Revenue Hub Enterprise, Data Hub Enterprise, Service Hub Enterprise, Marketing Hub Starter, Sales Hub Starter, Smart CRM Professional, Content Hub Starter, Sales Hub Enterprise, Service Hub Starter, Smart CRM Enterprise, Data Hub Starter, Data Hub Professional

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