Introducing Buying Groups

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What is it?

Introducing Buying Groups 🎉

We’re excited to announce the launch of Buying Groups, HubSpot’s new native version of OrgChartHub, which joined the HubSpot family in June.

Buying Groups bring powerful context right into HubSpot, making it easier than ever for your team to understand and influence every decision-maker involved in a sale. This new functionality centers around two key elements:

1) The Buying Group functionality allows Sales teams to get a clear visual of the key stakeholders they are prospecting and selling to.

2) The Account Mapping functionality provides a clear visual of the structure of the company. It’s a two way sync with the related companies (Parent and child) association.

Why does it matter?

Buying Group

When you’re selling to big businesses, you’re not just selling to one person, you’re selling to a big, complex buying group.

That’s why top HubSpot customers map out the buying group and each buyer’s role from prospecting to through to close. It helps them:

• See the whole picture: Who’s in the group, who’s calling the shots, and who’s influencing from the sidelines.
• Spot the gaps: Identify missing connections or weak relationships before they become roadblocks.
• Protect the deal: Keep everyone engaged and aligned to reduce the risk of a last-minute derail.

Account Map

Working with large organizations often means unlocking growth through land-and-expand strategies, but seeing the full picture can be tough.

With Account Maps, HubSpot gives you a clear, visual view of parent-child company relationships, synced both ways. Now your team can:

• Spot deal activity at a glance
• Identify expansion opportunities
• Understand the true potential of every account

Account Maps turn complexity into clarity, so you can grow smarter.

How does it work?

Buying Groups can be accessed from within the HubSpot Company profile, short loom demo here showing the full functionality.

Account Maps can be accessed on the related companies card, short loom demo here.

Who gets it?

Sales Enterprise