Microsoft Advertising in HubSpot

What is it?

Microsoft Advertising in HubSpot lets you run, manage, and measure Microsoft Advertising campaigns as a native integration directly inside HubSpot, connecting your ad spend to contacts, pipeline, and revenue in one closed-loop system.

With Microsoft Advertising in HubSpot, you can:

• - Create ad audiences from HubSpot contacts, engaging with them across Microsoft surfaces like Bing, Outlook, Copilot, and MSN based on what you already know about them.
• - Track and attribute performance with one-click UET tag installation and conversion goal syncing, so you can see which ads are driving leads, pipeline, and revenue.
• - Automate follow-up by enrolling contacts who engage with your Microsoft Advertising campaigns directly into HubSpot workflows.
• - Report on Microsoft Advertising alongside the rest of your marketing activity, without switching tabs.

Why does it matter?

See which ads drive pipeline and revenue, without leaving HubSpot. You no longer have to manually export your leads from Microsoft Advertising to HubSpot. Now, every ad click ties to a contact record, and every deal traces back to the ad campaign that started the conversation. When a prospect clicks a Microsoft ad and fills out a form, HubSpot can immediately trigger a personalized follow-up, assigning a sales rep, enrolling the contact in a nurture sequence, or kicking off a workflow tailored to that campaign.

Target based on verified LinkedIn data. Microsoft Advertising is the only digital advertising platform outside of LinkedIn that lets you target by verified LinkedIn profile data, including company, industry, job function, and seniority, so you can engage with professionals while they search and browse beyond LinkedIn.

Unlock business growth with more precise targeting. Turn your HubSpot contact lists into audience targeting lists on Microsoft Advertising. Engage with your leads and customers across the Microsoft ecosystem where they work, browse, and chat. Combined with Microsoft’s audience intelligence, you capture their intent the moment they’re ready.

How does it work?

If you already have a Microsoft Advertising account, to connect it:

• - In the HubSpot sidebar, navigate to Marketing → Ads.
• - Click Connect account.
• - Select Microsoft Advertising from the list of ad platforms.
• - Enter your Microsoft Advertising credentials and click Log in.
• - Follow the authorization prompts and click Connect.

If you’re new to Microsoft Advertising, to create an account:

• - In the HubSpot sidebar, navigate to Marketing → Ads.
• - Click Connect account.
• - Select Microsoft Advertising.
• - Under email address, select Create one!
• - Create your Microsoft account with an email address and password.
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To sync a CRM audience to Microsoft Advertising:

• - In the HubSpot sidebar, navigate to Marketing → Ads.
• - Click the Audiences tab.
• - Click Create audience and select the HubSpot contact list you'd like to sync.
• - Select Microsoft Advertising as your ad account destination.
• - Click Create Audience to sync the audience to your Microsoft Advertising account.

To enroll contacts from Microsoft Advertising into a HubSpot workflow:

• - In the HubSpot sidebar, navigate to Automations → Workflows.
• - Click Create workflow.
• - Set your enrollment trigger to include contacts who interacted with a Microsoft Advertising campaign.
• - Add the workflow actions you'd like to automate, such as assigning a rep, sending an email, or starting a nurture sequence.
• - Click Review then Turn on.

To view Microsoft Advertising performance reports:

• - In the HubSpot sidebar, navigate to Marketing → Ads.
• - Select your Microsoft Advertising account to view performance, including clicks, impressions, leads, pipeline, and revenue attributed to your campaigns.