New Operators for Conditional Property Logic

What is it?

We’re expanding the flexibility of conditional property logic. You can now use new operators like “is known,” “any of,” “not equal to," and “is none of."

Why does it matter?

Until now, conditional property logic was limited “is equal to” checks. This made it challenging to enforce CRM data quality at scale, especially for teams managing complex workflows. With this update, you can build smarter, more flexible rules that capture more accurate data and and speed up rep workflows.

For example:

• If “Region” is any of [UK, Ireland, France], show “EU Compliance Info”
• If “Customer Type” is not equal to “Partner,” show “Billing Info”

How does it work?

1. Go to Settings
2. On the left sidebar, click Properties
3. Click on the Conditional Properties tab

Note: As part of this update, any existing “is equal to” rules applied to multi-checkbox properties will automatically be converted to “is any of” to reflect how these properties already behave. No action is required, and your existing logic will continue to work as expected.

Who gets it?

Commerce Hub Professional, Commerce Hub Enterprise, Content Hub Professional, Content Hub Enterprise, Marketing Hub Professional, Marketing Hub Enterprise, Data Hub Professional, Data Hub Enterprise, Sales Hub Professional, Sales Hub Enterprise, Service Hub Professional, Service Hub Enterprise, Smart CRM Professional, Smart CRM Enterprise

Learn more

• Learn more on the Knowledge Base