We’re constantly evolving how you capture and act on your conversations. Before you dive into the full guide on Smart Deal Progression below, check out these new enhancements designed to give you more control over your Notetaker, deeper insights into every conversation, and more flexible follow-up options.
What’s changing:
Today, meetings recorded with Notetaker or video conferencing integrations (Zoom, Microsoft Teams, Google Meet) create both a Call record and a Meeting record. To simplify reporting and processes, after this change, they will only create a Meeting record.
Call objects will still exist for actual calling activity (phone calls). This change only affects recorded meetings.
What this means for you:
You will need to update your setup if you currently:
To ensure a seamless transition, HubSpot is already adding key properties (has transcript, transcript ID, and duration) directly to the Meeting record. This allows you to recreate your workflows and reports ahead of the July 31 deadline.
What you can do now before July 31st:
What you should do after July 31st:
Once the change goes live, recorded meetings will no longer create Call records. Finalize your transition by completing the following:
We’ve improved how you share meeting outcomes, get insights, and access data across your experience.
We are streamlining how meetings are logged while giving you more control over your bot’s personality and presence.
Notetaker with Smart Deal Progression helps your team turn every live conversation (both calls and meetings) into: clear next steps, better CRM hygiene, and faster deal movement. This functionality is available for Sales and Service Pro+ seats.
Smart Deal Progression helps you prepare for upcoming meetings and eliminates the manual work that happens after a conversation. Using your meeting and call transcripts alongside related Deal context, HubSpot automatically:
Use HubSpot’s provided recording options or use an integration to sync your recording and transcript into HubSpot. Learn more.
After each meeting or call, reps can quickly review and approve these suggestions so nothing falls through the cracks and deals keep moving forward.
Before the next conversation, Smart Deal Progression also surfaces Deal scores, risks, and buyer goals so reps go into every meeting feeling prepared with complete Deal context.
Before and after customer conversations, reps spend hours on admin work: reviewing CRM history, updating CRM records, writing follow-ups, and creating tasks. Smart Deal Progression handles this for you by using the actual context of your conversations, so you can:
As soon as the meeting or call ends, reps receive a detailed post-conversation summary in their inbox, as well as notifications in HubSpot, Slack, Google Chat, and Microsoft Teams.
Users can review and act on next steps and property updates by clicking “Review next steps” in their email or in-app notifications, taking them to the conversation review page.
Note: If you currently use the call review page and wish to view the legacy experience, you can navigate back to that page from here. Please note that additional call review features (such as call stats) will continue to be added to the new conversation review page in the coming weeks.
From the conversation review page, reps can:
Reps can also revisit follow-up suggestions in an end-of-day email or use the new HubSpot provided “Suggested follow-ups” view in the Deals index. The “Last conversation with follow-ups” column and filter can also be added to any existing Deal views.
Want insights that go beyond a single call or meeting? Ask Breeze questions across all your recorded conversations at once. Breeze synthesizes your conversation history so you can spot patterns across interactions without replaying recordings one by one.
Past calls and meetings are accessible anytime via the Sales Workspace, Customer Success Workspace, all object record activity timelines, the Calls index, or Meetings index page.
Before going into their next meeting, reps can prepare for a conversation by clicking "Prep for meeting" on any CRM object activity timeline, the Sales Workspace, the Customer Success Space, the Meetings Index, or the Sales Extension in their external Google or Outlook calendar.
Meeting prep provides insights into deal risks, buyer goals, deal score, recent activities, and pain points, so that reps are always confident going into conversations.
Meeting prep, Next Steps, and follow-up email drafts will appear automatically for all recorded calls and meetings, no additional configuration required.
Setting up conversation recording in HubSpot is simple. Navigate to Settings > Tools > Recording & Transcription to ensure you are set up to record meetings, calls, and In-person conversations. Use HubSpot’s provided recording options by enabling the toggles or use an integration to sync your recording and transcript into HubSpot.
Capture methods include:
For CRM updates, admins can configure which Deal properties are included in suggestions as well as which users, calls, and meetings to target for suggestions. Navigate to Settings > Data Management > Data Capture.
Configure properties to approve automatically or leave them as one-click validation for reps to review on the conversation review page. Improve suggestion quality for data capture by providing property descriptions and data entry instructions.
Choose to capture data from all calls and meetings or only specific call and meeting types.
Custom properties used within Smart Data Capture (the system powering CRM Updates for Smart Deal Progression) consume HubSpot credits via Data Agent. Note: Default property updates do not consume credits and are included in your subscription.
Sales Hub Professional, Sales Hub Enterprise, Service Hub Professional, Service Hub Enterprise
We’d love to hear what you think! Share feedback anytime in-product or through support.