Prospecting Agent Gets Smarter: Buying Signals and Contact Sourcing

What is it?

Prospecting Agent has evolved to become an end-to-end outbound agent, enabling reps to automatically identify in-market companies based on real-world triggers and instantly source the right contacts via 3P integrations.

With this update, Prospecting Agent can:

• - Detect companies that match key buying signals (like growth, hiring, funding, or intent)
• - Automatically identify and source relevant contacts at those companies from within the CRM or through 3rd party integrations
• - Generate and enroll contacts in personalized email outreach and calling tasks

Why does it matter?

Sales reps currently spend significant time manually building account lists, finding contacts, and researching companies before they even begin outreach. This manual process lacks intent and often leads to engagement with prospects when the timing isn’t right or produces generic outreach that doesn't resonate.

Prospecting Agent addresses this by automatically identifying companies showing buying signals, sourcing contacts, and generating personalized outreach, so reps can engage buyers at the right time without any manual research.

How does it work?

Admins create plays, a series of emails and calling tasks informed by your brand identity, tone, product details, and custom instructions. The agent then uses these plays alongside buying group data to personalize outreach at scale.

Here's the rep experience:

1. Prospecting Agent monitors companies for signals (e.g. growth, hiring, funding, intent)
2. A triggered signal prompts the agent to identify relevant companies
3. The agent recommends contacts sourced from third-party providers
4. The agent drafts outreach for rep review
5. The rep approves and enrolls contact

It all runs continuously in the background, no manual list building, no refreshing. Just the agent working toward your predefined goal, like a booked meeting.

Limitations:

• - Supported signals are limited to a predefined set and may not cover all buying indicators
• - Prospecting Agent may not find contacts for every triggered company
• - Contact sourcing requires a connected third-party provider (see below)
• - Coverage and data quality vary by provider and your contract with them

Third-party contact sourcing (BYOK):

The Prospecting Agent uses a Bring Your Own Key (BYOK) model for contact data. To source contacts, you must connect at least one supported provider inside the Prospecting Agent app:

• - ZoomInfo
• - Apollo
• - Surfe

Prospecting Agent does not include contact data by default. All enrichment, usage limits, and compliance are governed by your existing agreement with each provider.

Who gets it?

Sales Hub Professional, Sales Hub Enterprise

Prospecting Agent consumes HubSpot Credits. For more information on pricing, please visit our pricing page.

Learn more

• Learn more on the Knowledge Base