Mediaposte Martech | HubSpot Feature Updates

Refine Suggestions for DeDupe

Written by Catalin Vlad | Dec 16, 2025 8:54:23 AM
What’s changed?
Updated the language of the update to use the Refine Suggestions nomenclature
 
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    What is it?

    Customers can now reject multiple duplicate suggestions in bulk using rules configured on top of the existing duplicate identification model.

    Why does it matter?

    User Need

    Portals with many identified duplicates have no way to reject duplicate suggestions in bulk, making it harder to manage and clean up large volumes of duplicates.

    Benefit

    This reduces duplicate clutter, allows new duplicates to be identified, and can lower backend computational load by reducing the number of records to review.

    How does it work?

    How it Works
    Navigate to the existing duplicate management interface where AI-identified duplicates are listed in a table.
    Select the 'Refine Suggestions' action from the dropdown.
    Configure rules for bulk rejection (rules are guided and not custom-defined).
    Invoke the bulk rejection to programmatically reject duplicates identified by the model.

     

    Who gets it?

    Professional Customer Platform, Enterprise Customer Platform, Content Hub Professional, Content Hub Enterprise, Marketing Hub Professional, Marketing Hub Enterprise, Data Hub Professional, Data Hub Enterprise, Sales Hub Professional, Sales Hub Enterprise, Service Hub Professional, Service Hub Enterprise, Smart CRM Professional, Smart CRM Enterprise