Mediaposte Martech | HubSpot Feature Updates

Sequence Task Associations

Written by Catalin Vlad | Aug 12, 2026, 1:30:05 PM

What is it?

Tasks created by sequences will now automatically associate with contacts, companies, deals, and other objects — following the automatic activity association settings you've already configured in your account.

 

Why does it matter?

Previously, tasks created by sequences were only associated with the enrolled contact. This meant reps had to manually associate tasks with other records, creating extra friction and inconsistency.

 

How does it work?

Now, when a sequence creates a task, it will follow the same rules you've set under Settings > Objects > Activities > Associations. For example, if you've configured tasks logged on a contact to also associate with the primary company and most recently associated open deal, sequence-created tasks will do the same automatically.

 

What you need to do: No action required if you're happy with your current automatic association settings — sequence tasks will simply start following them. To review or update your preferences, go to Settings > Objects > Activities > Associations. Learn more about this setting and how to configure it here.

 

Who gets it?

Sales Hub Enterprise, Service Hub Enterprise, Sales Hub Professional, Service Hub Professional