What is it?

Serverless functions are now available in Revenue Hub Enterprise, giving you the power to build smarter, more dynamic quoting experiences.

Why does it matter?

Serverless functions let you run custom backend logic behind your HubSpot tools, with zero servers to set up or maintain. With serverless functions, you can connect your CRM data to real-time logic: pulling in information from external systems, running calculations on the fly, and — most importantly for CPQ — capturing what your buyers tell you and feeding it straight back into HubSpot.

This update is designed to solve a specific problem: when a buyer fills out a custom field on a quote — selecting an option, entering a configuration detail, answering a question — that information matters, and it shouldn't get lost or require manual re-entry. Now, serverless functions can automatically take what a buyer enters on a quote and write it directly into the associated CRM record. That means your deal and quote data stay accurate and up to date the moment a buyer interacts with their quote, with no extra steps for your sales team.

Previously, serverless functions weren't available in Revenue Hub and required another hub subscription. Now, Revenue Hub Enterprise users can build richer, more responsive quote experiences today using Custom Coded Modules— capturing buyer input, syncing it to your CRM, and keeping your deals moving without manual cleanup.

How does it work?

The serverless functions experience previously available in other Enterprise tiers is now available in Revenue Hub Enterprise, letting you use serverless functions in Revenue Hub quotes custom-coded modules.

Who gets it?

Revenue Hub Enterprise, Revenue Hub Professional