Unlock your social media data directly within the Custom Report Builder. You can now build customized reports using a wide array of social media metrics to gain deeper insights into your performance across networks.
Why it matters: This feature addresses the need for deeper, more flexible analysis of social media performance than currently available in standard reports. It allows users who need detailed insights to create tailored reports specific to their business goals.
Problem solved: It solves the limitations of pre-defined in-app social reporting by giving advanced users direct access to a wider range of social metrics within the familiar Custom Report Builder. This empowers users to conduct in-depth analysis and build reports that meet their specific needs, comparable to dedicated social media analytics tools.
How it works: New social media metrics are available as data sources within the Custom Report Builder. Users can navigate to the Custom Report Builder, select social post or channel objects as their data source, and then choose from the available social metrics to build reports, just like they would with other HubSpot data. Users can compare of key metrics (like engagements, impressions, reactions, clicks) across different social networks.
Key metrics available and comparable across supported networks: Engagements, Reactions & Likes, Impressions, Video Views, Comments, Saves, Link Clicks, Reach
Each metric represents new data based on the report's date range. For example, the impressions using a date range set to this week will display the total number of new impressions made during this calendar week. These reports will not show cumulative totals for all time.
CRITICAL LIMITATION: we are unable to backfill historical data. Data is only available starting from July 1, 2025 or the date that your social account was connected (if connected after July 1, 2025).
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