What is it?
Manage multiple websites, including ones on subdomains? And don't want buyer intent grouping all traffic under one root domain?
Well, good news. You can now filter for and segment by subdomains in buyer intent—giving you a clearer picture of who's visiting and where.
Why does it matter?
Starting today, you can now do the following:
- Segment traffic across different brands or business units: For larger companies managing multiple websites on subdomains, you can now easily differentiate traffic. Create unique views and intent criteria for each specific brand, product, or business unit.
- Separate app users from marketing prospects: Is your app on a subdomain like
app.yourcompany.com? Easily distinguish between product users and prospects on your marketing site to focus your team's outreach on the right accounts.
- Track campaign performance with precision: If you run marketing campaigns on dedicated subdomains, you can now isolate that traffic. Hone in on campaign-specific visitors to measure performance and generate leads more effectively.
How does it work?
You can now leverage subdomains in three key places within buyer intent:
- Visitor Intent Criteria: When setting up your intent criteria, you can now include or exclude specific subdomains to define what high visitor intent looks like for your business.
- Visitors Tab Filtering: Within the Visitors tab, use the Specific Page Views filter to narrow your list to only show companies visiting certain subdomains.
- Company Detail Drawers: When viewing the top or most-visited pages of your visitors, you can now see which pages are from your subdomains.
Who gets it?
All HubSpot customers.