What is it?

We're removing the ability to create and manage Ad Sequences and Ad Goals in the HubSpot Ads tool.

Why does it matter?

We serve many customers who are short on time and want more guidance with their advertising and less manual work. As a result, we're shifting focus toward a more automated ad management experience.

This means de-investing in features that require a time-consuming, manual ad workflow so that we can focus future efforts on features that make ad management easier.

How does it work?

• - The option to create Goals from the Create dropdown has been removed.
• - Ad Sequences have been removed from the ad creation flow.
• - The sections for managing Goals & Ad Sequences are no longer available in the product.

Any ad sequences that were already running will continue to run, but will not progress to the next stage of the sequence.

Who gets it?

This change applies to all HubSpot customers with access to the ads tool.