You can now create a new TikTok ad account or connect your existing TikTok ad accounts to HubSpot.
Once you do so, you'll be able to:
TikTok is one of the fastest-growing ads channels, especially since short-form video has become the #1 content type for marketing ROI.
Connecting your TikTok ads account to HubSpot will allow you to have all of your ads data in one unified place, view attribution insights, and sync first-party data which would not be possible by using TikTok Ads alone.
(If a video demo is more your thing, please check out this Loom demo)
If you haven't used the Ads tool before, navigate to Marketing > Ads, "Get started with ads". Click the TikTok icon to proceed with the authentication flow.
If you have used the Ads tool before, navigate to Marketing > Ads > Settings, click "Connect account", choose the TikTok icon, and follow the authentication flow.
Once you authenticate your TikTok account, we will prompt you to create a new TikTok Ads account if you don't already have one or connect your existing TikTok Ads account if you already have accounts. You can also click "Create ad account" if you want to create another TikTok ads account directly from HubSpot.
Once connected, your TikTok campaigns will automatically appear in the Manage and Analyze Tabs. Campaign, ad group, and ad-level reporting are available in the same places as other networks.
If you've enabled auto-tracking when you connected your TikTok account, we will automatically append UTM parameters to the end of your ad URL and will be able to track which contacts have interacted with your ads. From that, we'll be able to calculate how many deals were made from TikTok and how much ROI they've resulted in.
Once your in the Ads tool, click Create > Audience on the top right. TikTok either supports creating a contact segment audience or a lookalike audience.
To create a contact segment audience, simply select the contact segment you'd like to send over to TikTok, specify the TikTok ad account to send it to, and give it a name. You'll then be able to create the audience and every time the contact segment updates in HubSpot, we'll update the audience accordingly.
To create a lookalike audience, simply select the source audience, specify the target location, indicate the audience size, and indicate whether you want to include the source segment as part of the lookalike audience.
Navigate to Marketing > Ads and click the Settings gear in the top right. Then, click on the "Pixels" tab. Click on "Add pixel" and select the TikTok icon.
From there you can select all the pixels that exist in the TikTok account, which will add them to wherever the HubSpot tracking code exists. If you want to create new TikTok pixels, you'll have to create them from the TikTok Ads UI.
All hubs and tiers