Mediaposte Martech | HubSpot Feature Updates

WhatsApp Home

Written by Catalin Vlad | Apr 15, 2026 11:53:55 AM

What is it?

** Please note that once enrolled in this beta, if you wish to send WhatsApp templates from the mobile inbox, you must also enroll in the Mobile Conversations Inbox Migration HERE

We’re introducing a new WhatsApp experience designed to align more closely with HubSpot’s core messaging tools. WhatsApp will now have its own dedicated Home, alongside our other primary HubSpot messaging channels.

This update includes a new:

  • - WA Messaging Management page
  • - Template Management experience
  • - A comprehensive Reporting suite
  • - Additional enhancements to support day-to-day needs

 

Why does it matter?

These changes are in response to customer feedback in order to make WhatsApp more discoverable, easier to use, and ultimately drive more more success for customers as a core messaging product within HubSpot.

 

How does it work?

Log into HubSpot

Go to CRM on the left-hand panel

 

Click on templates

See new Manage page

 

Template manager:

  • - See status of each template
  • - Granular filtering by message type, team, WABA, status etc.
  • - view, manage and select templates to send messages with

 

 

Reporting suite:

  • - view your delivery, engagement, clicks, over time comparison, opt-out and detailed messaging errors

 

 

Who gets it?

Marketing Hub Professional, Marketing Hub Enterprise, Service Hub Professional, Service Hub Enterprise

 

Learn more