Ads Activation Paths

What is it?

You’ll now see personalized activation paths in the Ads tool—smart, contextual recommendations guiding you on what to do next. This will help you save time by focusing on the ad features that will deliver the most impact for your business.

Why does it matter?

Let's be real, it's hard to start advertising. We offer so many tools — audiences, events, lead syncing, automation, tracking, etc. — that it's hard to know what to get started with. Now we can let you know what you should set up and when so that you can so you can stop second-guessing and start running campaigns that bring results faster.

How does it work?

We’ll show you tailored steps based on your current setup:

• Landing Pages: No landing pages? We'll recommend creating one.
• Ad Campaigns: Haven’t launched an ad yet? We'll suggest a relevant campaign based on your connected network(s).
• Tracking Setup: Missing pixels or pageview events? You’ll get nudged to set them up only if you’ve reached enough traffic or form submissions.
• Lead Syncing: If you're connected to LinkedIn or Facebook but haven't synced leads, we’ll guide you to do so & what value you get.
• Audiences & Lifecycle Events: Based on CRM contact volume, we’ll recommend creating audiences or lifecycle events to enrich targeting & optimize results.

All suggestions are dismissible or skippable—so you’re in control.

Who gets it?

All hubs and tiers