Analyze Tabs for Website Pages and Landing Pages

What is it?

The website and landing pages 'Analyze' tabs give you a holistic overview of page effectiveness through a number of different reports for website pages and landing pages.

On website pages:

• Page views
• Activity feed timeline
• Session bounce rate, average duration, and page view totals by source
• Website page performance with page views and CTA (Legacy) actions
• Website visit, new contact, and customer totals by day
• Website visitor session by device type

These reports can be filtered by:

• Page title
• Publish date
• Language
• Domain
• URL

On landing pages:

• CTA click-through-rate
• Page view to form submission rate
• Total form submissions
• Customer conversion rate
• Overall landing page metrics

These reports can be filtered by:

• Page title
• Publish date
• Publish status
• Language
• Domain

Why does it matter?

Creating and collecting reports to evaluate page effectiveness is time intensive. With the new website and landing pages 'Analyze' tabs, you can review the success of your page content in a central place. This view will guide you through what pages should be optimized.

How does it work?

1. To view the website pages 'Analyze' tab, navigate to the website pages app and click on 'Analyze'.

2. To view the landing pages 'Analyze' tab, navigate to the landing pages app and click on 'Analyze'.

3. On any report, click on the 'i' tool tip to learn more about the report.

4. On any report, click on Actions > Save to save it to any dashboard.

5. On any report, click on Actions > View to change any of the report filters. Click on 'About' to learn more about the report.

6. To view a broader range of marketing and content reports, click on 'Explore all marketing reports' - available in both website and landing pages 'Analyze' tabs.

Who gets it?

Content Pro, Content Enterprise, Marketing Pro, Marketing Enterprise