Associate Social Accounts to Brands (Business Units)

What is it?

This feature extends HubSpot's Brands (formerly known as "Business Units") functionality to HubSpot's social media tools. You can now assign your social media accounts to specific Brands, streamlining management and reporting for organizations with multiple business units, divisions, products, etc.

Why does it matter?

Why it matters: Many enterprise organizations manage multiple brands, divisions, or regional entities within their company. Business Units allow these customers to effectively manage and organize their marketing efforts for each distinct brand within a single HubSpot account.

Problem solved: This feature addresses the need for large organizations to segment their social media accounts, users, settings, and reporting by brand. It enables better organization, targeted configurations, and clearer reporting across different business units operating within one HubSpot portal.

How does it work?

How it works:

• Customers with the Business Units add-on can assign each social media account to a specific Business Unit. A social account can only belong to one Business Unit at a time.
• When a user selects a specific Business Unit in the global navigation selector, their view across the social tools (Manage tab, Reply tab, Analyze tab, etc.) will automatically filter to show only the assets (posts, replies, etc.) associated with the social accounts assigned to that selected Business Unit.
• Users will only see and be able to toggle between the Business Units and associated Social Accounts they have been granted access to.

Knowledge Base article

Who gets it?

Customers with the Brands add-on