What is it?
Introducing the Social Media Agent which uses AI to maximize content creation.
Marketers can now expedite their content process with the Social Media Agent. The Social Media Agent automatically producing effective social posts tailored to your business, audience, brand voice, and social media accounts. Find more details in the KB doc here.
What’s new?
Train your Social AI: You can now customize your social AI features (Social Agent, Optimize captions, Create with AI) to sound exactly like you! Whether you want no hashtags on LinkedIn or emoji-friendly tone on Instagram, this feature learns from you and applies your instructions to every post, making your content feel authentically yours.
Some key features:
- 🎯 Choose your hashtag, emoji, keywords, and tone preference
- 📁 Upload brand guidelines for AI to automatically learn your voice
- 📣 Give specific instructions per network (try “use all lowercase text”)
Learn more here
In case you missed it -
- AI Caption Optimizers: Creating a post across many networks can be very time consuming. The Caption Optimizer gives you in-flow, AI-powered recommendations to improve your copy and make it network specific in just one click.
Recommended Times to post: We use your previous engagement data to suggest top times to publish so you can get the most of your reach! Hover over to see why this time was recommended for you.
With the “Create with AI” button, you can include URLs and docs so the Social Agent pulls from your content, 🖼️ Upload images or video to craft complete, ready-to-publish posts
Why does it matter?
Content creation is a crucial part of a social marketer's daily tasks. However, teams often face challenges in generating ideas and crafting fresh, engaging content that resonates with the target audience, aligns with brand messaging, and ultimately drives results.
The Social Media Agent works for marketers by consistently generating effective social media posts.
The Social Media Agent will consider your:
- social and brand voice & identity
- social media accounts past performance data
- business details, industry, audience, value proposition, and other marketing assets
- marketing and industry best practices
- Input URLs, docs, and media
How does it work?
NEW:
Train your Social AI:
- Instruct Once, Apply Always: Add general content preferences (e.g., “no hashtags,” “professional tone”) and platform-specific rules (e.g., Instagram CTAs = “link in bio”).
- Upload Your Brand Docs: Drop in a brand identity PDF and let the agent learn from your existing materials.
- Feedback Loop: Every edit you make can be saved as a preference for future posts.
- Multi-Network Support: Give different instructions for LinkedIn, Facebook, Instagram, and more.
- Accessible in the Editor & Agent Settings: Train your AI directly within the social editor flow or Create with AI or via Suggested posts.
Creating posts with AI:
- In your HubSpot account, navigate to the top right button called “Create with AI”
- Make sure you've switched on your AI settings. A wizard will pop up to get some quick information about your social post.
- You’ll see suggestions based on your input. Edit / Review / Save to Drafts or Publish!
To set up your Social Media Agent:
- In your HubSpot account, navigate to the Marketing > Social
- On this page, click on "Agent"
- Once on this page, click on "Turn on Social Agent"
- In this screen you will see your company name.
- You should fill the form by inputting:
- your target social media audience
- a detailed description of your business
- Once complete, click "Turn on Agent"
Find more details in the KB doc here.
Who gets it?
Marketing Pro, Marketing Enterprise