Redesigned Analytics Suite

What is it?

The redesigned Analytics Suite is a fully refreshed experience for reporting in HubSpot. It includes:

• Improved single report templates
• Enhanced coverage across Marketing, Sales, Service, and Commerce reporting
• Purpose-built templates designed for key business questions

Why does it matter?

Before, reporting in HubSpot could feel fragmented, overwhelming, or hard to start from scratch. Teams spent too much time figuring out which reports to build and hunting across tools for business-specific insights. The redesigned suite solves this by giving you purpose-built templates, better defaults, and a more guided experience — making it easier to get the insights you need without having to be a reporting expert.

👉 Already tried it? [Give us your feedback here] — we're continuously improving the experience based on what you tell us.

How does it work?

• Report Templates: Pick from categorized, customizable templates designed for key questions like "Where are leads dropping off?" or "How is revenue trending over time?"
• Commerce Reporting (New!): Track your subscriptions, invoices, and more with the new commerce reporting
• Improved UI: The reporting experience has been redesigned for ease of use. It's simpler to create, filter, visualize, and share your insights without needing to build from scratch.

Who gets it?

Commerce Hub, Marketing Hub Professional, Marketing Hub Enterprise, Sales Hub Professional, Sales Hub Enterprise, Service Hub Professional