HubSpot is expanding its native WhatsApp capabilities with three major updates: in-app template creation and editing, batch WhatsApp marketing sends, and Marketing Studio integration. Together, these enhancements make WhatsApp a more powerful, scalable marketing channel, enabling customers to create, manage, and deliver campaigns entirely within HubSpot.
Before, customers had to switch between HubSpot and Meta to create templates & manage campaigns. These updates remove that friction, making it easier to scale WhatsApp marketing, reach larger audiences (with bulk sending), and build omnichannel campaigns - all while reinforcing HubSpot's long-term investment in WhatsApp.
Template creation & editing:
Marketers can now create and edit WhatsApp templates directly in HubSpot.
Click "Create a template"
Name and set up
Create your template and submit to Meta for approval
Bulk marketing WhatsApps:
Send batch/bulk marketing campaigns to targeted segments/audiences
WhatsApp in marketing studio:
Create or include WhatsApp message in Marketing Studio journeys from studio, or the WhatsApp tool itself.
Marketing Hub Professional, Service Hub Professional, Marketing Hub Enterprise, Service Hub Enterprise