SMS marketing in 2021

While many opinions say that SMS marketing should be finally put out of its misery, research shows totally different conclusions.

COVID pandemic brought a considerable shift in consumer behaviour, 76% of interviewed people reporting increased screen times on their mobile phones.

Here are some key takeaways from SimpleTexting.com's research:

1. In the last year 62% of consumers have opted-in to receive texts from at least one brand (mainly for appointment reminders, exclusive promotions, sale notifications).

2. People reply to email within an hour and to SMS within 2 minutes

3. Acceptable frequency: once every two weeks. Too many texts is also the main reason for opting out, so "choosing battles carefully" is key here.

4. Almost 60% of marketers are planning increases for SMS-based marketing budgets

5. SMS is expanding as a customer support tool. More than 27% of the businesses use SMS as part of their customer service strategies.

Bottom line: SMS is one of the most underutilized marketing channels, despite its growth. This means a lot of opportunities for smart marketers that understand how to make GOOD use of SMS marketing, without abusing it. Research shows that most common uses are: sales and promotions, customer support, text for info, event reminders, internal communication, emergency alerts, sweepstakes and contests.

Mediapost Group offers a complete range of services ranging from location-based SMS, SMS campaigns on databases such as Vodafone Romania subscribers & SMS automation. Should you need any help with your SMS marketing, please feel free to contact us here.

Topics: SMS marketing

Related articles


Does Klaviyo integrate with any eCommerce Platform?
29 May 2025

What Apps and Tools Integrate with monday.com?
22 May 2025

How Long Does It Take to Implement HubSpot?
15 May 2025

Subscribe to our newsletter