Mediaposte Martech | HubSpot Feature Updates

Associate Carts and Deals

Written by Catalin Vlad | Dec 16, 2025 3:30:03 PM

What is it?

Associate carts with deals directly from record pages in HubSpot.

 

Why does it matter?

This feature helps you convert abandoned carts into closed deals more effectively by:

      •      - Allowing your sales team to follow up on abandoned carts by linking them to deals
  •      - Providing context about cart contents directly within deals

You can now streamline your sales process from abandoned cart to closed-won order, giving your reps a clearer path to success.

 

How does it work?

  1. From a cart record:
    • Navigate to the Deals section
    • Click +Add to create or associate a deal

  2. From a deal record:
    • Navigate to the Carts section
    • Click +Add to link an abandoned cart

 

Who gets it?

This feature is available for all HubSpot products and tiers.