Email Frequency by Brand

What is it?

Set marketing email frequency caps for each brand in your portal, giving individual sending limits to brands instead of sharing a single portal-wide cap.

Why does it matter?

Different brands often have unique audiences and sending strategies. Brand-level frequency caps allow you to:

• - Prevent over-emailing to specific brand audiences
• - Tailor engagement strategies for each brand
• - Manage email volume without one brand impacting another

How does it work?

To set up brand-level frequency caps:

1. Go to Settings > Marketing > Email > Frequency settings
2. Choose Per Brand
3. Configure individual frequency limits for each brand

Once enabled, only emails sent from a specific brand count toward its cap.

Who gets it?

This feature is available for customers with the Brands Add-On for HubSpot Marketing Hub.

Learn more

• Learn more on the Knowledge Base